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Digital Marketing Strategy and Planning sits at the centre of creating connected brands online. We define and architect solutions to client’s problems using a holistic approach to digital marketing and communications.
As a full-service digital marketing agency we are uniquely positioned to create integrated digital marketing strategies. Online offers many new challenges for a brand aiming to communicate a coherent message. From the restrictive format of search engines to the entertainment-first character of social networks, we see online as offering the opportunity to really invigorate your brand.
MARKETING
RESEARCH
We look at data in a very unique way in order to validate your strategic assumptions. Our teams can provide a different angle on data to offer new insights or to further amplify your marketing activities.
DETAILED
ANALYTICS
Black Snow will monitor and measure, tweak and fine-tune throughout the project lifecycle, evolving our strategy to get you the best possible results. To ensure effectiveness across multiple brand touch points, we test, target and measure the work.
MARKETING
STRATEGY
We offer a full range of digital marketing strategies and internet planning services to help you connect with your customers. From evaluating a brand’s core strengths and weaknesses, to understanding customer journeys and identifying how your audiences engage, we can determine the goals and tactics for your specific campaign.
MARKETING RESEARCH
From real-time data analysis to focus groups and usability tests, we blend qualitative and quantitative techniques to help deliver real insight.
Our team combines digital experts with traditional researchers, and we have a user-experience lab that allows us to learn from the way users interact with digital products in the real world.
Our approach to development and user-interface design allows us to iterate, improve and enhance products based on the findings of our research – it’s a continual part of our culture, not an afterthought or a separate budget line.
- Internal/external environments
- Human insights
- Business analysis and ROI
- Competitors strengths/vulnerabilities
- Brand awareness
- Strategic roadmaps and frameworks
- Competitive Advantage
DETAILED ANALYTICS
Black Snow will monitor and measure, tweak and fine-tune throughout the project lifecycle, evolving our strategy to get you the best possible results.
To ensure effectiveness across multiple brand touchpoints, we test, target and measure the work. By analysing human behavior, conversation and feedback, your next-gen products and service developments can better meet your consumer’s needs. Amplify the positive and correct the negative.
- Database Analytics and management
- Social Media Analytics
- Media Analytics
- Search Engine Optimisation Analytics
MARKETING STRATEGY
As a full-service digital marketing agency we are uniquely positioned to create integrated marketing strategies. Online offers many new challenges for a brand aiming to communicate a coherent message. From the restrictive format of search engines to the entertainment-first character of social networks, we see online as offering the opportunity to really invigorate your brand.
Every brand needs a strategic plan to sweep consumers off their feet. By infiltrating our audiences, we learn how to speak their language and behave as they do. There, we learn how they interact with our clients’ and their competitors’ products or services. This helps us uncover unique insights about their culture. We then develop an actionable Marketing Strategy that’s grounded in reality.
We offer a full range of marketing strategies and internet planning services to help you connect with your customers. From evaluating a brand’s core strengths and weaknesses, to understanding customer journeys and identifying how your audiences engage, we can determine the goals and tactics for your specific digital marketing campaign.
- Consumer Insight
- Communications Planning
- Digital Marketing Strategy
- Programme & Campaign Marketing Strategy
- Cross-Channel Integration
Your business is unique. Therefore we develop and implement tailored digital marketing strategies that suit your type of business, your business goals, the customers you are targeting, what you already have in place we can build on, what you enjoy doing and what time and budget are available. Working within a strict budget you can choose from initial ideas and strategy only, ongoing regular advice or a totally hands-on ongoing service where we do all the work – usually if you have little or no time, expertise or interest in marketing.
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